Two Girls Gone Racin' Press Release 7.19.07

I mentioned a couple of posts ago that we would be sending out a press release to the motorsports community. There were some things we needed to check out before we felt comfortable making the statements in the release. After thorough investigation, we feel that it is now time to announce to the public our new name, and the reasons why it was changed.

Again, we thank everyone for their support as we endure the aggravation that has been forced upon us and the frustration of trying to re-do a lot of hard work. We continue to pray for guidance as decisions are made in this situation.

Blessings,
The Girls

Same Great Web Site, Brand New Name

COTTLEVILLE, Mo. (July 19, 2007) What’s in a name? If you are into racing or any other professional sport, you know that name recognition is a key ingredient of Motorsports marketing. Any negative connotation of a name will turn things in the wrong direction in a hurry. Owners of a Missouri-based motorsports web site recently found out first-hand what it’s like to have your business name associated with something you never intended to promote.

An e-mail with a “cease and desist” order was not what these two girls expected on a sunny July morning, but there it was, alleging trademark infringement and asking them to cooperate or face legal proceedings. Within 24 hours, a name change was initiated and all contents moved to the new domain.

The accusations in the email were disturbing enough, but what made it worse is the nature of the business that the other site conducts. Both girls admit that if this had been another legitimate race-related site, they would have been able to reach some kind of understanding with the other party and moved on with business as usual. The fact that the site is of an adult nature was what gave them cause for concern, prompting the name change.

“We in no way want to be affiliated with the adult entertainment industry,” state the women. “It is our hope that by changing the name, we will not inadvertently direct traffic to the other site because that is absolutely the last thing we want to do. That kind of site is in direct opposition to everything we stand for as Christian women.”

The new name is Two Girls Gone Racin’ and the web site is www.twogirlsgoneracin.com. The site contains the same great photo galleries as before, galleries which include races at many Missouri and Illinois tracks, as well as Eldora Speedway and The Museum at Indianapolis Motor Speedway, among others.

Professional photographer Spring Hansen and writer/webchick/amateur photographer Valerie Perkins began their web site in April 2006 and use it to showcase grassroots racing, as well as an occasional concert. Their goal is to shine a spotlight on the true heroes of Motorsports, the guys and gals who do their best work at dirt tracks throughout the Midwest.

“We love racing, especially Sprint Cars and Midgets,” stated Perkins. “Our focus is on giving these folks as much press as possible, getting photos out there for their sponsors and potential sponsors, and just letting them know that we appreciate what they do.”

The web site also links to a blog where the girls entertain readers with tales of their travels and express their feelings about life in general. Both women are working Moms with husbands and kids who don’t always share their passion for racing, but try their best to be understanding.

With the new name comes new opportunities, and these two gals hope to continue their adventure for many seasons to come. Next on the calendar for Two Girls Gone Racin’ will be the POWRi Midgets and Micros, as well as UMP Modifieds at Macon Speedway in Macon, Illinois. Photos should be up on the site within a few days of the event.

Spring and Val encourage you to stop by to browse the photos, and leave a message on the blog whenever you get the chance.

About Two Girls Gone Racin’:

Two Girls Gone Racin’ was formed in 2006 by Spring Hansen and Valerie Perkins, two women who have a passion for Motorsports and a desire to share their unique perspective with other racing enthusiasts.

Spring, professional studio photographer and owner of Spring Renee Studio, is a long-time race fan who had always dreamed of combining her camera skills with her love of racing.

Val, a life-long Sprint Car fan who dabbles in writing and photography and has been employed in the Motorsports market for many years, had long envisioned a place where words and photos could be shared in a constructive, yet casual way.

Together, we strive to pay homage to drivers of all levels, from the low-budget, grassroots, weekend warrior, to the full-time driver who races to live and lives to race. With that in mind, one never knows just who might show up on the pages of www.twogirlsgoneracin.com

Get the picture. Tell the story. Live the passion.